San Jose, California, September 5, 2007 – Asante Networks, today announced the release of their first series of new networking cameras and network video servers.  Asante’s enterprise, Small-to-Medium (SMB) and Small Office/Home Office (SOHO) technologies bring networking and security solutions to the market. The NetCam is using a SONY CCD sensor with world-leading MPEG-4 and MJPEG encoder technology.

Partners in Europe (PIE) will provide the sales infrastructure necessary to bring Asante’s networking cameras to a multi language European customer base. PIE is a Pan European Sales company with its own Direct Sales force covering all of Europe. The Company was established in 1993 and has been responsible for major European sales success stories for its US Clients. Partners in Europe sell to all of the major European Retailers, E Tailers, & VAR/VAD Channel.  In addition to sales, PIE can ship products directly to its customers from their 50,000 sq foot facility. PIE also provides Pan European Multilingual Customer service support for its customers.

PIE is a critical element in Asante Network’s campaign to successfully penetrate and capture a significant market share in the European Market. PIE’s sales, logistical, and support services will be essential to the initial and ongoing marketing successes.

The NetCam 8001 is a combined network camera and pan-tilt device.  It plugs directly into an Ethernet network and delivers clear and sharp surveillance video/images to any Internet browser via Ethernet or IP network. 

Other benefits of the unit are the pan, tilt, digital zoom, wireless, power over Ethernet, motion detection, numerous ways to record images and review images.  The NetCam is a true plug-n-play device and very easy to install.  

“Growth of the worldwide video surveillance market is predicted to explode from US $4.9b in 2007 to more than US $9b in 2011 according to Market research firm iSuppli Corp., in an article published in EE Times Online on March 20, 2007. Our Asante networking cameras fit right into this market segment, and we believe it can become a dominant player in this market space,” said Bina Patel, Asante Network’s VP of Sales and Marketing. “The European market needs quality products that provide price/performance benefits.  We believe that there are significant revenue opportunities for Asante in Europe.”

The cameras will be available from Partners in Europe in mid September, and interested buyers can obtain additional information at www.asante.com.

About Asante Networks Inc.
Asante Networks (Pink Sheet:ASNT.PK), based in San Jose, CA, is a leading provider of networking solutions for the small-medium performance, reliable, and value-based solutions. The company's IntraCore® and FriendlyNET® product families offer a full breadth of products - from the edge to the core of networks that integrate voice, data, and video over wireless and wired networks with unified management and authentication. Asante Networks is a subsidiary of TechnoConcepts Inc. (OTCBB:TCPS), a fabless semiconductor company specializing in wireless communications and networks. For additional information, visit www.asante.com.

About Partners in Europe

Partners in Europe (PIE) www.pie.ie is a privately held company that works with international businesses to develop and support European markets.Partners in Europe, ( PIE) was the Pioneer of European Repping when the company was founded by four entrepreneurs sitting around a ping pong table in Waterloo Belgium in 1993. The company has evolved since those early days & over the last 14 years, PIE has brought major sales/support successes for Worldwide companies in the European market. As a result of PIE’s huge success in the European market, the company in 2006 decided to set up a Pan European Distribution company. With its 14 years experience in sourcing unique, high margin products for major retailers, etailers and resellers channels across Europe, the company felt it was time to set up direct relationships with its customers and deliver to them a multitude of Value Add. Part of this Value Add is, Experienced Key Account Managers, Local European stocking in its 50,000 sq foot warehouse, Local Customer Service Support, Listening and understanding the customers requirements, Financial support services. In addition to being a winner in the European market, PIE also has a lot of experience working with Worldwide Manufactures. PIE is able to learn and understand the Manufacturer’s Domestic success and they are able to import this into the European market in a way that the local buyer understands. This is a key ingredient of Pie’s success to date.

PIE sells into various Market segments, an example of some of these segments are, Consumer Electronics, OEM, Mass Market, Security, Automotive, DIY, Gaming, Home Theatre, Health Care, IT, Sports and Outdoors, Audio Visual, Environmental, Airlines, Buying Groups, Independents and Etailers.

Kieran Sheahan CEO of Partners in Europe stated that he is delighted to be working with Asante in helping them develop sales in the European market. Asante’s exciting range of network cameras will present PIE the opportunity to bring these products to the European buyers.

In each of the last three years Partners in Europe have received the Deloitte Fast 50 Award for being one of the fastest Top 50 growing electronic companies in Ireland.

Media:

Martin E. Janis & Company, Inc.
Beverly Jedynak, 312-943-1100 ext. 12
President
bjedynak@janispr.com

For more information, contact.Contact Information:

  Partners in Europe
  Kieran Sheahan
  Kieran.sheahan@pie.ie
  tel no: +353 (0)61 702012
  www.pie.ie

Forward-looking statements in this release do not constitute guarantees of future performance. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. Such statements may relate, among other things, to the anticipated availability of products, the expected financial and operating results, the expected acceptance of the company's products, the usefulness and benefits of the company's products generally and the acceptance of the company's technological solutions and its ability to achieve its goals, plans and objectives. The risks and uncertainties that may affect forward-looking statements include among others: difficulties in designing and developing new products, difficulties providing solutions that meet the needs of customers, difficulty in relationships with vendors and partners, difficulty in introducing products in the marketplace and gaining acceptance of the same, difficulty gaining necessary governmental approvals, difficulty facing the intense competition present in the networking industry, the company's limited operating history, its inexperience in operating internationally, and difficulty managing rapid growth. For a more detailed discussion of the risks and uncertainties of Asante’s and TechnoConcepts' business, please refer to TechnoConcepts’ Annual Report on Form 10K for the fiscal year ended September 30, 2006, filed with the Securities & Exchange Commission, and as subsequently amended. The company assumes no obligation to update any forward-looking statement contained in this press release or with respect to the announcements described herein.